From Listed to Sold.
A free 10-page seller's guide for Midland and Odessa — the same proven process Stacy Gonzalez has used to list, market, and close hundreds of homes across the Permian Basin. Instant PDF download.
Selling a home in the Permian Basin requires a plan — not luck.
Selling a home in Midland or Odessa rarely goes the way the internet says it will — and you deserve a guide written by someone who's actually closed hundreds of sales right here in the Permian Basin.
I built the SGR selling guide to help sellers understand the process from start to finish — from the listing appointment all the way through to the closing table.
It's free. It's instant. And whether you're listing next month or thinking a year ahead, you'll know exactly what to expect — and exactly what a serious seller's representation should look like in this market.
Ten pages, ten steps.
selling process
Welcome & Your Selling Journey
The SGR mission, what to expect, and the full 10-step selling process at a glance. Everything that follows builds on this page.
Meet Your Agent
The credentials, the career numbers, and the personal story behind 20+ years of representing sellers across the Permian Basin.
Steps 1 & 2 — Prepare & Price
How Stacy's CMA actually works, the prep work that moves homes faster, and why the list price you choose on day one shapes the entire sale.
Steps 3 & 4 — List & Market
Professional photography, video, drone, MLS entry, individual property website, social media, QR brochures, open houses, and daily agent outreach.
Steps 5 & 6 — Showings & Offers
How showings are coordinated, what makes a home win more offers, and how Stacy presents and evaluates every single offer in full detail.
Steps 7 & 8 — Negotiate & Inspect
How initial offers, counters, and post-inspection negotiations are handled — plus what to expect from the buyer's appraisal and how to support it.
Steps 9 & 10 — Under Contract & Closing
The full under-contract checklist, what sellers typically pay at closing, what to bring, and the final post-closing checklist for a clean handoff.
What Sets SGR Apart
The 101-step process, superior marketing, local market expertise, certified relocation reach, negotiation results, and the family-first SGR culture.
A real 10-step process.
SGR's selling system covers every detail — from the first CMA to the final MLS status change. Nothing falls through the cracks, and nothing is left to guesswork. You'll see all ten steps inside.
Twenty years right here.
Stacy has been selling homes in the Permian Basin for over 20 years — Midland, Odessa, Big Spring, Andrews, and surrounding areas. She knows every neighborhood, every price trend, every nuance of this market.
Marketing that actually moves homes.
Professional photography, showcase video, drone aerials, individual property websites, QR brochures, social campaigns, and daily agent prospecting. The full plan is inside the guide.
Get your free copy.
Fill out the form below and your seller's guide will download instantly — no waiting, no spam.
Common questions.
Is the Sellers Guide really free?
Yes — 100% free. No payment, no obligation, no listing agreement required. Submit the form and the PDF downloads to your device instantly.
Who wrote the guide?
The guide was written by Stacy Gonzalez, Broker/Owner of SGR Group. Stacy has served Midland and Odessa for 20+ years with 350+ clients and $103M+ in career sales volume. She holds the WERC® CRP® (Certified Relocation Professional) and MRP (Military Relocation Professional) designations.
Do I have to list with SGR Group to download the guide?
Not at all. The guide is free for anyone considering selling a home in Midland or Odessa. Read it, share it, use it to interview any agent you're considering — including us. There's no obligation of any kind.
What's inside the guide?
Ten pages covering the SGR 10-step selling process: meeting your agent, preparing to list, professional imagery, the SGR marketing plan, showings, evaluating offers, negotiation, inspection and appraisal, the under-contract phase, and closing day. Plus a personal welcome from Stacy and five real seller testimonials.
What's the SGR marketing plan?
Every SGR listing receives professional photography, a showcase video, a drone aerial session, its own dedicated property website, a printed brochure with a QR code, a coordinated social media campaign, strategically timed open houses, and daily agent network outreach. The full plan is detailed inside the guide.
Will SGR Group contact me after I download?
Only if you check the consent box on the form. We never sell or share your information. If you do opt in, you'll hear from us by email — and by phone or text only if you've given us permission. You can unsubscribe at any time, and consent is not a condition of receiving the guide.
When you're ready to talk about listing, we're here.
No pressure, no commitment — just a real conversation about your home, your timeline, and what your sale could look like.
